Without doubt, the most important pain point for the people in the country is the rising cost of food. JFK’s food subsidy drive is a market program where constituents will buy three staples – garri, rice and beans at a subsidy ranging from 25% to 50% subsidy. In this program, data will be collected, surveys will be done and constituents will be nudged to join JFK on the journey towards electability. Each Food subsidy Drive point will cost 1.5 Million Naira. We intend to do these monthly in four local governments.